Overview

The Objectives feature in ASPS Insights enables managers to assign and monitor targeted, timebound activities that support both performance goals and seller development.

Within the Track > Objectives section, managers have full visibility into the status and progress of all assigned objectives, making it easier to guide team members, identify coaching opportunities, and measure impact over time.

What Are Objectives?

Objectives are structured activities assigned to individual sellers or groups. They are designed to focus efforts, build key capabilities, and align with business goals. Objectives can include:

• Standard Objectives – Task-based assignments for performance improvement
• Video Pitchback Objectives – Sellers submit recorded pitches for review and feedback
• Metric-Based Objectives – Goal-setting tied to key performance indicators such as win rates or deal size
• Learning Objectives – Assigned courses or modules to develop knowledge or skills

Objectives may require manager approval or feedback before completion.

Tracking Objectives as a Manager

Under Track > Objectives you can:

• Search by User Name, Email, Job Title, or Objective Title

• Filter by: 

  • Objective Type
  • Role, Department, Business Unit, Location, Job Title
  • Manager Name
  • Assigned By
  • Objective Status (Not Started, In Progress, Complete)
  • Assigned Date (Date Range)
  • Due Date (Date Range)
  • Language
  • Behavior

  All filter dropdowns include multi-select, “Select All”, and alphabetical sorting for ease of use.

Why Use Objectives?

Using Objectives helps address several common challenges:

Key Benefits for Managers

• Clarity – Assign and manage expectations with clear instructions and deadlines
• Efficiency – Focus coaching efforts where they’ll have the most impact
• Accountability – Monitor progress and require feedback or approval as part of completion
• Alignment – Link every activity to specific capabilities and sales outcomes

Seller Experience

Sellers receive a notification when an objective is assigned and can access their list through Menu > Develop > Objectives. From there, they can view due dates, track progress, and complete assigned tasks.

Why it Matters

The Objectives tool is a key part of coaching and development within ASPS. When used consistently, it helps managers maintain alignment, drive accountability, and support ongoing performance growth across their teams.

For step-by-step instructions on how to create and assign objectives, refer to:
Click to View: Creating Objectives in ASPS

Questions? Reach out to Support and we’ll be happy to help.