What Are Objectives?

Objectives are structured activities assigned to individual users or groups. They are designed to focus efforts, build key capabilities, and align with business goals. Objectives can include:

• Standard Objectives – Task-based assignments for performance improvement
• Video Pitchback Objectives – Sellers submit recorded pitches for review and feedback
• Metric-Based Objectives – Goal-setting tied to key performance indicators such as win rates or deal size
• Learning Objectives – Assigned courses or modules to develop knowledge or skills

Objectives may require manager approval or feedback before completion.

Tracking Objectives as a Manager

Within My Organization > Objective Tracker you can:

• Search by User Name, Email, Job Title, or Objective Title

• Filter by: 

  • Objective Type
  • Role, Department, Business Unit, Location, Job Title
  • Manager Name
  • Assigned By
  • Objective Status (Not Started, In Progress, Complete)
  • Assigned Date (Date Range)
  • Due Date (Date Range)
  • Language
  • Behavior

  All filter dropdowns include multi-select, “Select All”, and alphabetical sorting for ease of use.

Why Use Objectives?

Using Objectives helps address several common challenges:

Key Benefits for Managers

• Clarity – Assign and manage expectations with clear instructions and deadlines
• Efficiency – Focus coaching efforts where they’ll have the most impact
• Accountability – Monitor progress and require feedback or approval as part of completion
• Alignment – Link every activity to specific capabilities and sales outcomes

Why it Matters

The Objectives tool is a key part of coaching and development within ASPS. When used consistently, it helps managers maintain alignment, drive accountability, and support ongoing performance growth across their teams.

For step-by-step instructions on how to create and assign objectives, refer to:
Click to View: Creating Objectives

Questions? Reach out to Support and we’ll be happy to help.